Manufacturing Smart Products Use Case

The Future of Espresso

The Future of Espresso

CUSTOMER OVERVIEW

  • LaMarzocco, the Italian manufacturer of high-end espresso machines with global reach
  • Traditional sales model – coffee shops make capital purchases of machines
  • Field maintenance operation to service machines, often for a 15+ year lifespan
  • In-house engineering team innovating on new designs

CUSTOMER GOALS

FUTUREPROOF THEIR BUSINESS by changing their go-to-market approach from a units sold (capital purchase) to a recurring revenue model: Espresso Machines as-a-Service

INCREASE REVENUE by introducing smart predictive maintenance to increase the uptime of machines and improve customer satisfaction

IMPROVE CUSTOMER SERVICE by creating the ability to monitor where all machines are located geographically and how they are operating

MAINTAIN LEADING POSITION AND USP in the espresso machine market

Challenges:

Customer did not have in-house expertise around IoT connectivity, device digitization, and IoT security

Aggressive competitive market meant
speed-to-field deployment was key

Limited amount of investment capital for digitization meant achieving desired business outcomes through the project was critical

Business outcomes:

  • Customer achieved all desired business outcomes while also improving partner & end-customer satisfaction

 

  • Phased approach – start quickly, fail-fast model which culminated in a winning product within a short space of time

 

  • Low risk with assured outcomes – insurance-backed project ensured a pre-defined minimum level of success guarantee

 

  • Established market leaders can continue to lead and innovate through the use of IoT technology

This use case leverages the power of the AWS cloud.

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