THIS IS
RELAYR.

Relayr is the Industrial Internet of Things (IIoT) powerhouse delivering the most complete solution for risk-free digital transformations.

We unleash data insights from existing equipment, machines, and production lines to improve our customers’ business outcomes. We enable industrial companies to shift from CAPEX to OPEX-based offerings to their respective markets, providing a unique combination of first-class IIoT technology and its delivery with powerful financial and insurance offerings - all from a single source trusted by hundreds of companies worldwide.

With us, manufacturers, operators, and service companies for industrial equipment are empowered to implement fully interoperable IIoT solutions guaranteed to achieve their target business outcomes.

THIS IS
RELAYR.

HOW
WE WORK.

HOW
WE WORK.

We understand that our success only comes from your success. That’s why we use a collaborative partner approach to help guide you through the challenges of your IIoT journey.

START WITH THE OUTCOME

The first question we ask is “What is the business problem we’re trying to solve? ” The answer to this question will guide the entire digital transformation journey.

ONLY WHAT YOU NEED

Because your business needs and industrial environment are unique, so too will be your IIoT solution. We work with your internal stakeholders to learn about your company’s pain points and gain a full understanding of your existing industrial environment.

EXPERT LED IMPLEMENTATION

Once your IIoT solution is agreed upon, our Professional Services team coordinates with your internal stakeholders, our technology experts and partners for delivery of the solution - from ideation to successful outcomes.

OUR 200+
TEAM.

Our diverse team members hail from over 20 nationalities, of all ages and backgrounds. Don’t worry – our primary business language is English! Each individual has a unique and fascinating background, and we love to share our stories. From mothers and fathers, to college graduates – and grandparents! – relayr has space for anyone who has the right skills and attitude. In fact, that’s what makes relayr’s culture so special.

The relayr family extends from its heart in Berlin, Germany, to the USA, UK and Poland. We have offices in Atlanta, Boston, Burnley (United Kingdom), Munich and Katowice (Poland). And we’ll be adding more!
GREG M. BARATS

GREG M. BARATS

INTERIM CEO
Greg Barats is president and chief executive officer of HSB Group Inc., parent company of The Hartford Steam Boiler Inspection and Insurance Company with insurance and engineering affiliates worldwide. He assumed responsibility for this position in September 2011. He also serves on the Munich Re U.S. P&C Operations Executive Board, and on the boards of various HSB affiliated corporations.

In addition, Greg Barats heads up Munich Re’s Global IoT business targeting commercial and industrial markets with new technology, risk solutions and business models. As part of his Munich Re IoT leadership role, he serves as chair of relayr, a global Industrial IoT technology company acquired by HSB in 2018 that delivers IoT business outcomes for mid-sized commercial and industrial firms.

He was appointed executive vice president of HSB engineering services in 2008 and assumed additional responsibilities for HSB’s inspection services, engineering risk management and insurance risk analysis operations in 2009.

Greg Barats also is chair of HSB Solomon Associates, LLC, the leading performance improvement company for the global energy industry. He has held this position since 2002.

While at HSB, Greg Barats has developed and holds seven U.S. business-method patents. He also founded Munich Re Ventures, Munich Re’s venture capital arm, which invests in and partners with innovative tech companies to develop growth opportunities for Munich Re businesses including HSB and ERGO.

During his 30-year career, Greg Barats co-founded two companies and has held executive management positions within Munich Re, HSB and AIG. At AIG he was senior vice president and also served as chair of SAIGTAS, a Shanghai-based subsidiary of AIG that provides engineering consulting services to companies in China.

Prior to his tenure at AIG, Greg Barats co-founded Applied Earth Technology Inc., a physical science research firm focused on the energy sector and Applied Environmental Technology Inc., specializing in environmental assessment and remediation in the San Francisco region. He began his career as a research scientist for the United States Geological Survey in Menlo Park, California.

Greg Barats holds a bachelor’s of science degree in geology and a master’s degree in business administration with emphasis in finance from Southern Oregon University.

Greg Barats serves on the board of trustees of the Connecticut Science Center.
JOEL JESELSOHN

JOEL JESELSOHN

CFO
Joel Jeselsohn joined relayr in May 2019 as Chief Financial Officer and Member of the board. With over 20 years of experience, holding financial and business leadership positions across the healthcare and software industries, Joel now oversees the finance and legal functions at relayr. Leveraging his extensive experience leading strategic planning for companies, he is a valuable advisor. Joel firmly believes that in today’s connected world, IoT can improve business outcomes. What excites him in the IoT industry is the tremendous impact of digitalization on real-life business cases.
In his free time, Joel enjoys outdoor activities - skiing and hiking with his family.
PETER JANSEN

PETER JANSEN

COO
Peter Jansen joined relayr in July 2017 as Director Strategy and Operations. In his position, Peter is responsible for relayr’s overall strategy, strategic partnerships, operational excellence as well as relayr’s insurance and finance offerings. Peter has extensive experience in the technology world that includes business transformation of a formerly B2B focused company into an e-commerce driven B2C pure-player. Peter believes the IoT will have a huge impact on our daily lives, from how we work and how we live to how we interact with others: “IoT will do for things, what the Internet did for people”. Peter studied business administration and finance in St. Gallen, Switzerland and is a passionate outdoor sportsman.
ANDREI CIOBOTAR

ANDREI CIOBOTAR

VP OF ENGINEERING
Andrei Ciobotar joined relayr in 2017 as Director of Analytics. A former CTO and co-founder of the AI startup Neokami, acquired by relayr, he brought with him a wealth of knowledge and expertise. Today, in his role as VP Engineering, Andrei is the driving force behind the success of relayr's three engineering disciplines - cloud development, edge development, and artificial intelligence. A computer scientist by trade, Andrei firmly believes that automation has the potential to address some of the critical global challenges as well as allow us to shift from routine tasks to creative ones. Besides playing drums and being passionate about music, Andrei has developed a deep interest in cinema and video games.
DAVID PETRIKAT

DAVID PETRIKAT

SENIOR VICE PRESIDENT MARKETING AND PORTFOLIO
David Petrikat joined relayr in August 2017 as Global Director of Marketing and has been a member of the relayr Management Team since January 2018. He oversees the relayr brand and is responsible for expanding the company’s thought leadership position and generating demand in target markets. David has spent his career in tech-driven B2B companies and has a successful track record of marketing complex and highly innovative solutions. His experience covers several industries and verticals such as healthcare eProcurement, enterprise ITC System Integration and supply chain FinTech. What fascinates David about the IIoT industry is the challenge to market groundbreaking technology with the unique blend of insurance and finance in an emerging market. David studied business administration in Düsseldorf and loves to play volleyball in his free time.
GARY BOURTON

GARY BOURTON

SENIOR VICE PRESIDENT PROFESSIONAL SERVICES & DELIVERY
Gary Bourton, the Global Director of Professional Services & Delivery, has been with relayr since April 2017. In this position he heads the Professional Services team delivering project and support services for relayr’s customers. His role touches several areas of the business, including solution architecture, solution engineering, end-to-end quality assurance and support and project management. Prior to his role at relayr, Gary worked at SSE Plc, the UK’s second largest energy provider, where he acted as Group Operations Director for the SSE Energy Solutions branch. There he helped numerous renowned customers, such as Morgan Stanley, BBC, Glaxo SmithKline and Mercedes Benz High Performance, reduce energy consumption through building management. Developed throughout his career in building management, Gary has a laser-focus when uncovering solutions for problems through data analysis. Gary studied Leadership and Management at Loughborough University, UK, and has extensive experience in in the IT industry. When he isn’t exceling at solving his customers’ needs, the father of two teenagers loves to exercise, hike and read.
CINDY RUBBENS

CINDY RUBBENS

SENIOR VICE PRESIDENT PEOPLE
Cindy Rubbens joined relayr in September 2019 as Director People. With extensive experience in the startup scene in the UK and Germany, Cindy is now responsible for people operations, workplace, and culture at relayr. Coming from a tech family, she is not only continuing the tradition but also supporting progress in an exciting field of technology - Industrial IoT. A lifelong learner herself, Cindy believes in the importance of giving back to the community and regularly takes part in panel discussions and meetups on HR topics. In her free time, she grows her own urban garden and makes outstanding pancakes.
GREG M. BARATS
INTERIM CEO
JOEL JESELSOHN
CFO
PETER JANSEN
COO
ANDREI CIOBOTAR
VP OF ENGINEERING
DAVID PETRIKAT
SENIOR VICE PRESIDENT MARKETING AND PORTFOLIO
GARY BOURTON
SENIOR VICE PRESIDENT PROFESSIONAL SERVICES & DELIVERY
CINDY RUBBENS
SENIOR VICE PRESIDENT PEOPLE

ENERGY
BY SYNERGY.

ENERGY
BY SYNERGY.

RELAYR IS A PART OF MUNICH RE / HSB GROUP

Back in 2016, HSB invested in relayr in an effort to harness the strategically significant business potential offered by IoT. relayr’s end-to-end IoT solutions for the industrial and commercial sectors are an ideal addition to our Group’s capabilities. relayr will help us to rapidly implement our global strategy to develop new IoT solutions for our clients. Digital transformation in the industrial and commercial sectors offers opportunities for new services and financial applications.
Greg Barats, President and CEO of HSB

POWERFUL
PARTNER
ECOSYSTEM.

Our robust and expanding partner ecosystem gives you the opportunity to benefit from an extensive portfolio of technological, financial and insurance industry expertise. Together with our industrial reinsurance provider Munich RE /HSB, as well as industry-leading technology and solution providers and industrial finance companies, we will deliver the right solutions for your IIoT digital transformation.

As our strategic partnerships enable solutions that ensure project successes, our partners are joining forces to help drive future innovation with their own customers.

POWERFUL
PARTNER
ECOSYSTEM.

Aspects of the digital market from a customer perspective are changing rapidly. Therefore, partnerships with independent software vendors (ISVs), sales platforms and new forms of hardware sales as a service through companies such as relayr are changing the risk from capex to opex for customers. Those ecosystems will provide midsize organizations with a risk-sharing mentality within the business partners, as well as external digital ‘far field’ players, which are the disruptors in the manufacturing industry.